Some webinar organizers offer free webinars, but ensure it is hard for people to register. Consequently, they might be losing potential attendees – and not even be aware of it. Here are five steps you can take to make the registration process easier.

1. Show starting time and date as soon as possible.

Show the precise period of the webinar as soon as possible, without forcing attendees to click anything to think it is. So if you feel sending an e-mail invitation, show the time and date there; should you be promoting it inside a article, show the time and date there; should you be promoting it on Facebook or Google+, show the time and date there. If you live tweeting over it and still have limited space, make an effort to squeeze from the time and date there.

2. Show the time zone clearly.

If the webinar attendees could possibly be in several time zones, show the time zone clearly and (whenever possible) hyperlink to an occasion zone converter.

The most important problem webinar attendees have is determining the proper time zone – in case you make every possible effort to assist them. So if you feel doing wherever possible and they obtain it wrong, imagine how bad it is unless you help them at all!

3. Reach the registration page faster.

Cause them to become the registration page as quickly as possible, and eliminate any unnecessary steps in the process. Is generally especially to free promotional webinars, where you would like to get because “in the door” as you possibly can.

Obviously, you need to do need to provide them with some good info concerning the webinar before they register, but just about everything else is unnecessary. Don’t force these to add a squeeze page. Don’t cause them to become inside a Meetup group. Don’t cause them to become join to Facebook to determine the url.

With a paid webinar, you might have to take their payment before they begin to see the registration page, to ensure that is one extra step. Though the same principle applies: Eliminate another intermediate steps.

4. Request less than possible.

Following on from the previous point: Request less than possible about the registration page. It is likely you need their name and e-mail address, but little else. You should capture more details on them for marketing purposes, however the more you may well ask for, the more likely it is that they’ll abandon the registration process. Should you actually want to require more, ensure it is optional as opposed to compulsory.

5. Check everything carefully.

If you need to show exactly the same information in additional than the usual place (e.g. showing the time and date in your e-mail invitation and the registration form), check carefully to make certain it’s correct everywhere. This could seem obvious, but it is surprising how often errors and mismatches. I assume this occurs because webinar organizers should change things from time to time (e.g. moving the time or date of the webinar), and tend to forget to change it everywhere.
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