Some webinar organizers offer free webinars, but help it become a hardship on people to register. Because of this, they could be losing potential attendees – rather than even comprehend it. Listed here are five steps you can take to help make the registration process easier.

1. Show starting time and date as early as possible.

Show the complete period of the webinar at the earliest opportunity, without forcing attendees to click almost anything to find it. And if you’re sending an e-mail invitation, show some time and date there; if you’re promoting it in the short article, show some time and date there; if you’re promoting it on Facebook or Google+, show some time and date there. Even if you’re tweeting about this and still have only a little space, try to squeeze within the starting time and date there.

2. Show some time zone clearly.

In case your webinar attendees may be in different timezones, show some time zone clearly and (if possible) url to a period zone converter.

The biggest problem webinar attendees have determining the proper time zone – even if you make every possible effort to help them. And if you’re doing as much as possible and they still get it wrong, imagine how bad it really is if you don’t enable them to in any respect!

3. Get to the registration page faster.

Cause them to the registration page as fast as possible, and eliminate any unnecessary steps along the way. This is applicable especially to free promotional webinars, where you would like to get because “in the door” as is possible.

Obviously, you need to do have to provide them with some information regarding the webinar before they register, but almost everything else is unnecessary. Don’t force the crooks to fill out a squeeze page. Don’t get them to inside a Meetup group. Don’t get them to sign in to Facebook to see the link.

Using a paid webinar, you could have to look at their payment before they begin to see the registration page, in order that is one extra step. Though the similar principle applies: Eliminate another intermediate steps.

4. Request less than possible.

Following on from the previous point: Request less than possible about the registration page. You almost certainly need their name and e-mail address, but very little else. You might like to capture more info about them for marketing purposes, nevertheless the more you may ask for, the much more likely it really is that they will abandon the registration process. In the event you really want to request more, help it become optional rather than compulsory.

5. Check everything carefully.

If you need to show precisely the same information in many than the usual place (e.g. showing some time and date in your e-mail invitation as well as the registration form), check carefully to make certain the simple truth is everywhere. This may seem obvious, yet it’s surprising how frequently I see errors and mismatches. I guess such things happen because webinar organizers should change things every once in awhile (e.g. moving some time or date with the webinar), and forget to switch it everywhere.
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