Some webinar organizers offer free webinars, but allow it to be difficult for people to register. Because of this, they might be losing potential attendees – and not even understand it. Listed below are five steps you can take to really make the registration process easier.

1. Show date and time as fast as possible.

Show the precise use of the webinar at the earliest opportunity, without forcing attendees to click everything to find it. And if you’re sending an e-mail invitation, show the time and date there; if you’re promoting it within a short article, show the time and date there; if you’re promoting it on Facebook or Google+, show the time and date there. Even if you are tweeting about this and also have small space, try and squeeze inside the time and date there.

2. Show the time zone clearly.

In case your webinar attendees could possibly be in several time zones, show the time zone clearly and (whenever possible) hyperlink to a moment zone converter.

The greatest problem webinar attendees have is determining the right time zone – although you may make every possible effort to assist them. And if you’re doing whenever you can and so they still get it wrong, imagine how bad it really is if you don’t help them to at all!

3. Arrive at the registration page faster.

Get them to the registration page as fast as possible, and eliminate any unnecessary steps as you go along. This applies especially to free promotional webinars, in which you would like to get as many folks “in the door” as possible.

Obviously, you are doing need to let them have the lowdown about the webinar before they register, but just about everything else is unnecessary. Don’t force these to fill in a lead capture page. Don’t cause them to become join a Meetup group. Don’t cause them to become signing in to Facebook to see the url.

Having a paid webinar, you could have to consider their payment before they begin to see the registration page, so that is but one extra step. Though the identical principle applies: Eliminate every other intermediate steps.

4. Obtain less than possible.

Following on from the previous point: Obtain less than possible about the registration page. It is likely you need their name and e-mail address, but very little else. You should capture more details about them for marketing purposes, though the more you may well ask for, the extra likely it really is that they will abandon the registration process. If you really need to request more, allow it to be optional rather than compulsory.

5. Check everything carefully.

In order to show exactly the same information in more than one place (e.g. showing the time and date with your e-mail invitation as well as the registration form), check carefully to make sure the fact remains everywhere. This may seem obvious, however it is surprising the frequency of which I see errors and mismatches. I suppose such things happen because webinar organizers need to change things from time to time (e.g. moving the time or date in the webinar), and lose focus on to alter it everywhere.
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