Almost three decades as soon as the introduction of fleece fabric to sportswear and casual wear its arch nemesis, wool, has resurfaced with the aim of taking back its crown. Sports stores have already been instrumental in bringing back wool as a viable substitute for the popular synthetic fleece fabric.

Rebirth of Wool

Wool has experienced a rebirth with companies promoting a whole new blend called merino wool that is claimed to get finer plus much more lightweight as compared to traditional wool. It has even been as compared to cotton in feel. Several of the companies making the most of this wool revolution are Icebreaker Ltd. an outdoors apparel manufacturer from New Zealand and SmartWool an organization from Colorado that are experts in outdoor apparel base layers. Marketed that client demand from customers has gotten these phones boost their inventory and sales figures have demostrated reasonable increase.

Patagonia, another outdoor apparel company, has increased substantially its inclusion of wool in the manufacturing of their base layers; nearly 57% on the first layer is manufactured out of merino wool with the 43% derived from a variety of fleece fabric and recycled materials. Chris Hawson, a customer at Paragon Sports that deals with specialty sports products, stated that “Demand has grown dramatically.” The business has adjusted its inventory to support wool items which now comprise 50% of these base-layer business.

Wool and Casual Wear

One of the primary draws of merino wool for consumers is that most items may be followed by casualwear items like jeans and skirts without looking “off”, sloppy or too sports-like. Merino wool base layers also outperform the synthetic fleece fabric in terms of odor control. According to satisfied merino wool user, Jake Jefferson: “I wear synthetics and i also can start smelling it after five days.” He compared it to his by using merino wool layers for double that point and claims that although he smelled unpleasant his merino wool shirt hasn’t been as bad.

Wool as well as the Environment

Supporters of merino wool in addition have brought up the ever-present environmental issue. Arguments have already been do regarding wool’s being more environmentally sensitive when compared to the synthetic fleece fabric. The CEO and founding father of Icebreaker, Jeremy Moon, claims the chemical finishes used in manufacturing synthetic fleece wears off after repeated washings which lessens its functionality. The relevance on the by using recyclable materials in the manufacturing of fleece fabric is usually questioned due to the energy consumed in converting these products in order to use.

But does Fleece fabric STILL win over Merino wool?

However, fleece fabric retains an enormous share of the market in the manufacturing of outdoor apparel. Fans on the synthetic material prefer it as it’s low maintenance and fewer scratchy. It has also been able to evolve using its customers with the introductions of innovations like the addition of spandex in certain varieties of fleece pullovers to get a convenient fit. Many manufacturers are using recyclable materials in the coming of their fabric too.

The main selling points of merino wool are its departure with the “uncomfortable” feel related to wool products as well as supposed positive environmental impact. Manufacturers of wool products have already been aggressive into their marketing strategies this also has generated a rise in demand from interested consumers. Having said that, merino wool products also cost 30%-50% more than synthetic polyester products. This will likely attract customers who’re attracted to price, quality and prestige but sometimes dissuade a normal consumer who would rather reduce expenses.
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