Gomez Mattingly posted an update 2 months ago
Direct response (or direct response marketing) is a method of getting people to take immediate action. For example, they might make a donation or sign up for a service. This is a common concept. However, the use of cutting-edge technology in email marketing and social media marketing has driven the demand for direct-response copywriting to an all time high.
Direct response copywriting is one of the best ways to communicate with your target audience. Hire only the most skilled copywriters to help you achieve the best ROI. They are experts in persuasive writing that sells your product or services.
How do you find the right professional once you’ve decided to outsource? After all, the world is full of copywriters, freelance designers, marketing consultants, and PR practitioners – most of them are great at what they do.
These are some tips to help you choose the best direct response copywriters for your company.
1. You should check their website (and avoid any copywriter who doesn’t have one). This should be your first port-of-call. Not only will a copywriter’s website reveal you a little bit about their skills and experience, it will also provide you a good feel for their "style." Not every copywriter suits every businessman, and the website is a great way to decide if a particular freelancer is a right "fit."
2. Speak to Them: If they make the first cut, call them. In many cases, copywriters are more than happy to chat with prospective clients about their projects. It’s important for both the business owner as well as the direct response copywriter "click" but don’t expect them too to divulge all of their secrets over the phone. Please don’t assume they will always be available to meet face-to-face. Most professional copywriters are fully booked.
3. Niche/Experience/Expertise: While most copywriters are man-of-all-work, happy to try their skill at any writing they feel confident with, they still have their specializations. A copywriter who is specifically interested in annual reports is a better choice than an advertising copywriter. This would also be an option if you are looking for a catchy slogan. Some copywriters specialize in a particular area, such as technology, medical, or health.
4. Portfolio/Testimonials/Clients: Naturally, a direct response Copywriter is only going to put their best work and their most satisfied clients on their website, but it’s still a good sign of their expertise. You should be cautious about what they claim. For example, if their website says that they work with large companies, but the testimonials come from small businesses, you should be suspicious. In other words, their portfolio and testimonials should align with their experience and knowledge.
5. Professionalism: Before quoting on a project, a good copywriter will request a brief and then send a detailed quote. Your website should contain information about their work and standard terms and conditions. They will usually ask for a deposit once they have received their quote.
Direct Response copywriting is one of the best ways to sell anything. One of the Best Direct Response Copywriters in the world is Robert Sean Pascoe of worldclasscopywriting.com with over 16 years of realworld advertising marketing experience. His copywriting services are one of the best investments you can make in the success of your business.
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