Sites that require users to sign in to get into certain information and/or purchase products add a different layer of potential complication on the usability process. In order to avoid potential visitor confusion along with the possibility for errors, it is crucial that any login process requires little or no reflection on fault the site visitor.

Once logged in, you have to be sure that guests are capable of finding the knowledge they want and expect to find. My Account pages need to provide visitors with access and skill to watch modify information that is personal, as necessary.

Login Access

Use of any login page (or perhaps the login form itself) should be available consistently across all pages in the site. Be certain the shape or link is obvious and differentiated off their aspects of the site.

Security

In the event the information behind your login contains sensitive data, you should utilize the right security protocols, assuring visitors that which you take their information’s security seriously.

Registration

If guests are not already registered one of the links to a new user registration form should be present. It’s also wise to have a global link to “register” for virtually any new individuals to the site.

Account benefits

Non registered visitors should be treated to benefits of account registration. These details should be on the same page since the new user registration form.

Lost password

All login forms should contain an alternative to reclaim passwords and/or username should they have been forgotten. These details also needs to be passed securely.

Remember me

You are able to provide additional convenience (though less security) giving visitors selecting checking a “remember me” box that can allowed them to stay logged in indefinitely.

Privacy

Supply a link to your sites privacy information/policy nearby the login form submit button or email field. Thus giving these potential customers confidence you will treat their information based.

Status

The visitor’s “logged in” status should be displayed at all times which has a ready access to logout in their convenience. When additional security is necessary it’s a good idea to automatically log them out following a set period of inactivity.

Change info

Once logged in, visitors must have access to change their user information, including usernames, passwords, contact info, payment details, etc.

Change confirmation

After the visitor has submitted their information to become changed, give you a confirmation screen that shows the old and new info. This will stop errors and helps insure information remains accurate.

Financial details

Provide links to relevant financial information like transaction history, invoices, balances, payment methods, etc. Provide printable version of this information.

Up-sell opportunities

Visitors which can be logged in offer you an intrigued, captive audience. Consider discreetly utilizing up-sell opportunities – without being overbearing.

Subscribed services

Provide visitors accessibility to the information/services which they’re subscribed. In addition provide additional subscription options, if applicable.

Information management

Allow users to improve the direction they receive information, providing alternate methods like snail mail, HTML or text based emails or switching off communication entirely.

When visitors on line along with you they’re setting up a persistence for one to take advantage of the services or information which you provide. It is important not to let the usability process breakdown after guests are committed. The truth is, it’s much more crucial that you treat registered visitors respectfully and appropriately, ensuring they’ve accessibility to the information they need. This develops long-term relationships and keeps them returning.
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